Kelly Hopkins Schupp

Kelly Schupp is Vice President of Marketing for Zaloni. Kelly has 20 years of experience in the enterprise software and technology industry. She has held a variety of global marketing leadership roles, and previously worked at IBM, Micromuse and Porter Novelli. Kelly serves as Zaloni’s brand steward and is deeply passionate about the impact of data-driven marketing.

  • What’s Your Big Data Maturity Level?

    What’s Your Big Data Maturity Level?

    Building a data lake stack is a complex undertaking. We find it helpful to approach it as a long-term journey and frame the process in terms of "maturity." We outline the 5 stages of Big Data Maturity

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  • Sink or Swim? Architecting the data lake to drive, survive and thrive amid digital disruption.

    Sink or Swim? Architecting the data lake to drive, survive and thrive amid digital disruption.

    Matt Aslett, Research Director of Data Platform & Analytics at 451 Research and Kelly Schupp, VP of Data-driven Marketing at Zaloni, will discuss ideal data lake use cases such as Customer360 and IoT.

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  • GDPR Compliance: Data Management Practices for Success

    GDPR Compliance: Data Management Practices for Success

    GDPR takes full effect in less than a year, at which point substantial penalties can be incurred for companies whose data does not comply. What do you need to do to insure that you are ready?

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  • Mentoring the Next Generation of Data Scientists: Zaloni capstone project at Arizona State

    Mentoring the Next Generation of Data Scientists: Zaloni capstone project at Arizona State

    Arizona State University and Zaloni are shaping the future for data scientists and business use-cases in big data.

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  • A Big Data Reading List for the Holidays

    A Big Data Reading List for the Holidays

    Happy holidays and best wishes for a prosperous new year!

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  • Webinar: Understanding Metadata – Why It's Essential to Your Big Data Solution and How to Manage It Well

    Webinar: Understanding Metadata – Why It's Essential to Your Big Data Solution and How to Manage It Well

    How much does metadata impact your big data solution and your business? The answer might surprise you. Metadata is essential for managing, migrating, accessing, and deploying a big data solution....

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  • Ben Sharma talks about Business Impact of Hadoop on The  O’Reilly Podcast.

    Ben Sharma talks about Business Impact of Hadoop on The O’Reilly Podcast.

    Ben Sharma talks about the Business impact of Hadoop with Ben Lorica in this episode of The O'Reilly Podcast. Hear Ben Sharma share the use case of one of the first Hadoop projects Zaloni worked...

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  • Is Parallel Processing for the Masses synonymous with 'Big data'? We think it is.

    Is Parallel Processing for the Masses synonymous with 'Big data'? We think it is.

    Outside of the data warehouse profession, the phrase “Big Data” is still widely misunderstood. In this article published by Datanami, Craig Lukasik, Senior Solution Architect at Zaloni, explores...

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