Kelly Hopkins Schupp

Kelly Schupp is Vice President of Marketing for Zaloni. Kelly has 20 years of experience in the enterprise software and technology industry. She has held a variety of global marketing leadership roles, and previously worked at IBM, Micromuse and Porter Novelli. Kelly serves as Zaloni’s brand steward and is deeply passionate about the impact of data-driven marketing.

  • What’s Your Big Data Maturity Level?

    What’s Your Big Data Maturity Level?

    Building a data lake stack is a complex undertaking. We find it helpful to approach it as a long-term journey and frame the process in terms of "maturity." We outline the 5 stages of Big Data Maturity

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  • Sink or Swim? Architecting the data lake to drive, survive and thrive amid digital disruption.

    Sink or Swim? Architecting the data lake to drive, survive and thrive amid digital disruption.

    Matt Aslett, Research Director of Data Platform & Analytics at 451 Research and Kelly Schupp, VP of Data-driven Marketing at Zaloni, will discuss ideal data lake use cases such as Customer360 and IoT.

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  • GDPR Compliance: Data Management Practices for Success

    GDPR Compliance: Data Management Practices for Success

    GDPR takes full effect in less than a year, at which point substantial penalties can be incurred for companies whose data does not comply. What do you need to do to insure that you are ready?

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  • Mentoring the Next Generation of Data Scientists: Zaloni capstone project at Arizona State

    Mentoring the Next Generation of Data Scientists: Zaloni capstone project at Arizona State

    Arizona State University and Zaloni are shaping the future for data scientists and business use-cases in big data.

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  • Zaloni Named to Constellation ShortList for Data Lake Management

    Zaloni Named to Constellation ShortList for Data Lake Management

    This week, we found out that we were included in the Constellation ShortList™ for Data Lake Management. Data lake management is a rapidly growing priority for many enterprises that need...

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  • How to Get Your Ingested Data Production-Ready in Just 8 Weeks

    How to Get Your Ingested Data Production-Ready in Just 8 Weeks

    Whether you’re planning for a data lake implementation or have a proof-of-concept (POC) in place, one thing is clear: You must hydrate the data lake before it can be ready for production....

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  • Data Preparation: Meeting the Challenges of Analytics-Ready Data

    Data Preparation: Meeting the Challenges of Analytics-Ready Data

    Excerpt from Eckerson Report, Big Data Management Software for the Data-Driven Enterprise, by David Wells, Research Analyst with Eckerson Group.

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  • New Releases of the Zaloni Data Platform Expand Data Lake Beyond Hadoop

    New Releases of the Zaloni Data Platform Expand Data Lake Beyond Hadoop

    With our latest Zaloni Platform updates, we’re pushing the boundaries of what has up until now typically defined a data lake: Hadoop. Why are we moving in this direction? Because it makes sense...

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  • A Big Data Reading List for the Holidays

    A Big Data Reading List for the Holidays

    Happy holidays and best wishes for a prosperous new year!

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  • Modernizing Your Big Data Architecture: Key Considerations

    Modernizing Your Big Data Architecture: Key Considerations

    Here’s a look into the future of the enterprise data ecosystem: the modern data architecture will have a managed data lake at its core. It will be fed by various structured data sources, real-time...

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  • Building a Data Lake - Checklist for Success

    Building a Data Lake - Checklist for Success

    Whether you are building a data lake or thinking about a more modern approach to your big data architecture, we at Zaloni have developed a checklist of high-level considerations to help with your...

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  • What Is a Data Lake?

    What Is a Data Lake?

    A data lake is a central location in which to store all your data, regardless of its source or format which is a key difference to a DW (data warehouse). We highlight several benefits to a data lake.

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  • Webinar: Understanding Metadata – Why It's Essential to Your Big Data Solution and How to Manage It Well

    Webinar: Understanding Metadata – Why It's Essential to Your Big Data Solution and How to Manage It Well

    How much does metadata impact your big data solution and your business? The answer might surprise you. Metadata is essential for managing, migrating, accessing, and deploying a big data solution....

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  • Webinar: Governing the Data Lake – Understanding What’s In There

    Webinar: Governing the Data Lake – Understanding What’s In There

    It seems pretty obvious: you can’t manage or get value from your data unless you know what data you have. However, because enterprises are inundated with vast quantities of data that may have been...

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  • The ESG Delta-V Awards: Big Data Platforms

    The ESG Delta-V Awards: Big Data Platforms

    The Enterprise Strategy Group’s (ESG) Delta-V award recognizes the top 20 companies that made an impact in big data and analytics in 2015.  Zaloni was recognized in the specific category of Big...

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  • With Gratitude and Thanks

    With Gratitude and Thanks

    At this time of year our thoughts turn to what we are grateful for. And for many of us, to giving back. Members of the Zaloni team are participating in the One Warm Coat project. One Warm Coat is...

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  • Zaloni selected as Showcase presenter at CED Tech Venture Conference

    Zaloni selected as Showcase presenter at CED Tech Venture Conference

    Zaloni has been selected as a Showcase presenter at this year’s CED Tech Venture Conference to be held Sept. 15-16 at the Raleigh Convention Center. The companies selected to present at the event...

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  • Ben Sharma talks about Business Impact of Hadoop on The  O’Reilly Podcast.

    Ben Sharma talks about Business Impact of Hadoop on The O’Reilly Podcast.

    Ben Sharma talks about the Business impact of Hadoop with Ben Lorica in this episode of The O'Reilly Podcast. Hear Ben Sharma share the use case of one of the first Hadoop projects Zaloni worked...

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  • Is Parallel Processing for the Masses synonymous with 'Big data'? We think it is.

    Is Parallel Processing for the Masses synonymous with 'Big data'? We think it is.

    Outside of the data warehouse profession, the phrase “Big Data” is still widely misunderstood. In this article published by Datanami, Craig Lukasik, Senior Solution Architect at Zaloni, explores...

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  • The Holy Grail: Federated Queries using Spark

    The Holy Grail: Federated Queries using Spark

      Zaloni's own Craig Lukasik recently published an article on the Big Data site, Datafloq, discussing Apache Spark and the recent move the framework has made to become the cluster-based execution...

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