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Applied Data Lakes: Building a 360° View of Your Customer
Applied Data Lakes: Building a 360° View of Your Customer

Data lakes are the perfect solution to managing, governing and preparing data to build a 360-degree view of...

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For Digital Transformation, Marketing Must Go Deeper in Big Data
For Digital Transformation, Marketing Must Go Deeper in Big Data

Marketing teams use technology to capture customer data. This is why they need to align with IT teams and c...

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