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How Big Data is Powering Next Generation Loyalty Programs and Increasing Customer Satisfaction
How Big Data is Powering Next Generation Loyalty Programs and Increasing Customer Satisfaction

Traditionally loyalty programs retain customers by offering rewards and discounts on future purchases. As w...

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Applied Data Lakes: Building a 360° View of Your Customer
Applied Data Lakes: Building a 360° View of Your Customer

Data lakes are the perfect solution to managing, governing and preparing data to build a 360-degree view of...

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