Solution Briefs

Customer 360 Solution Brief 12.13.18

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ZALONI DATA PLATFORM (ZDP) FOR A CUSTOMER 360° DATA LAKE " The Zaloni Data Platform will enable us to improve our customer loyalty program. Data analytics is becoming more and more integral to all that we do – and this initiative will positively impact our customers' experience." - Richard Dominguez, director of IT, Pechanga Resort & Casino Customer 360° Solution Brief 1 The more you know about your customers the be er. The challenge isn't ge ng the informa on – it's coming from everywhere, including e-commerce, ERP and CRM systems, social media, customer support, transac onal data, market research, emails, supply chain data, call records and more. The real challenge lies in going beyond CRM and combining all of the sca ered, siloed and unstructured data from mul ple customer touchpoints to reduce complexity and provide access to whatever data is needed to deliver business insights. A holistic approach to managing customer data Customer data typically is collected in disjointed systems and databases. Today's companies need a scalable and cost-effec ve way to gather informa on from a wide variety of sources and bring it all into a unified pla orm. A governed data lake breaks down the data silos and fragmented systems built up through a tradi onal database architecture. THE DATA LAKE COMPANY In order to reduce this complexity, companies are centralizing their customer data into data lakes - and building 360 degree views of customers. Customer 360° has helped companies improve their loyalty programs, improve product development and enable targeted and personalized marke ng campaigns for up-sell and cross-sell opportuni es. Some have even found ways to mone ze obfuscated versions of their customer data for addi onal streams of revenue Level of control

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